Caucase

Azerbaijan has long used soft power to avoid isolation on the international scene and consolidate its ambitions as a significant regional power. But, at a time when the tipping of the geopolitical balance is leading to fears of authoritarian drifts of military force, is Baku’s use of “yumşaq güc” really effective? A theoretical concept referring to the “ability to make others want the same thing as you” (Joseph Nye, 2004), soft power uses various resources (cultural attractiveness, lifestyle, sporting reputation, etc.). ...